The inspiration for Plutus Spacemen comes from the Fortune Cat, a popular talisman believed to bring good luck and wealth. Daybreak Li, a fan of space exploration, decided to merge the two concepts, resulting in a charming and engaging toy line. The name 'Plutus' refers to the God of wealth, reinforcing the idea of cosmic prosperity.
What sets Plutus Spacemen apart from other toy lines is its unique approach to design. Each model is designed with different roles, adding variety and richness to the product line. The cute and appealing designs are intended to uplift the mood of those who see them. The toys are made from a combination of PVC and ABS, with some styles featuring electroplating for an added touch of sophistication.
Each Plutus Spaceman toy measures 50mm in width, depth, and height. The design process, which took place between 2018 and 2019 in Beijing and Guangzhou, China, involved the transformation of plane designs into solid objects. This presented a significant challenge, as it required the display of different product details using various processes.
The Plutus Spacemen series adopts a retro design theme, incorporating representative elements from the 20th century. The use of different colors and bold avant-garde attempts in color matching adds to the anticipation of opening the package. The final product is a delightful blend of nostalgia and innovation, presenting customers with a journey through time and space.
In conclusion, Daybreak Li's Plutus Spacemen is a testament to the power of innovative design. By blending elements of fortune cats and astronauts, it offers a unique and engaging product line that has been recognized with a prestigious Silver A' Design Award. This series serves as a reminder of the joy and wealth that the universe has to offer.
Project Designers: Daybreak Li
Image Credits: Copyright © culture Communication Co., Ltd. All rights reserved.
Project Team Members: Daybreak Li
Stryker Wang
HelloZoo
Project Name: Plutus Spacemen
Project Client: Daybreak Li